Bayu Somerset @ MyTOWN Shopping Centre

Bayu Somerset @ MyTOWN Shopping Centre, Kuala Lumpur – Fashion Retail Design & Fit-Out by Ground Up

Ground Up Design & Build is proud to have completed the design and fit-out works for Bayu Somerset at MyTOWN Shopping Centre, Kuala Lumpur. As a leading fashion retailer in Malaysia, Bayu Somerset sought to create a bold and memorable retail environment that reflects its vibrant brand identity while delivering an exceptional shopping experience.

Appointed as the turnkey design and build contractor, Ground Up managed the project from concept development through construction, coordinating every stage to ensure the outlet was delivered to the highest standards of quality, functionality, and craftsmanship.

A Retail Space Designed to Stand Out

Located within one of Kuala Lumpur's busiest shopping malls, the Bayu Somerset outlet was designed to capture attention from passing shoppers while providing an inviting and seamless in-store experience.

The store's bold architectural façade, signature colour palette, curved design language, and open entrance create a strong visual identity that encourages customers to explore the space. Inside, every design element was carefully planned to showcase the latest fashion collections while allowing customers to browse comfortably.

The interior combines contemporary retail design with functional merchandising, creating an environment that supports both customer engagement and efficient store operations.

Design Features

Ground Up designed the space with a focus on both aesthetics and retail performance, incorporating:

A distinctive storefront with bold architectural forms
Custom-designed retail display fixtures
Curved merchandising layouts that improve customer circulation
Warm ambient and feature lighting to enhance product presentation
Premium wall, ceiling, and flooring finishes
Spacious fitting rooms designed for customer comfort
Integrated cashier and service counter
Flexible display systems for seasonal collections and promotional campaigns

Every detail was developed to strengthen Bayu Somerset's brand presence while maximising the functionality of the retail environment.

Ground Up's Scope of Work

As a full-service retail design and fit-out company in Malaysia, Ground Up was responsible for:

Retail interior design and concept development
Space planning and customer flow optimisation
Custom carpentry and retail display fabrication
Shopfront construction and feature façade
Ceiling, flooring, and wall finishes
Lighting and electrical coordination
Mechanical and air-conditioning coordination
Project management and construction supervision
Complete turnkey retail fit-out works

By integrating design and construction under one team, we ensured efficient project delivery, quality workmanship, and close coordination throughout every stage of the project.

Retail Design & Build Specialists in Malaysia

Ground Up specialises in creating commercial interiors that help retail brands strengthen their identity and improve customer experiences.

Our portfolio includes:

Fashion boutiques
Apparel retail stores
Lifestyle retail outlets
Shopping mall retail fit-outs
Commercial showrooms
Office interiors
Design and build projects throughout Malaysia

From flagship stores to multi-outlet retail rollouts, we work closely with clients to create spaces that are visually impactful, commercially practical, and built for long-term performance.